Market Studio
Distributors, sales agents and audience designers are invited to this intensive workshop to work on focused strategies in the distribution stage with seasoned experts, and to share their experience and ideas with peers.
The Studio comes with a modern understanding of a "market," where the actual business of acquiring and selling films is always closely connected with a deeper understanding also about audiences and the many places where audiovisual content is perceived today.
Bringing together emerging sales agents and distributors with curators and founders of cinema spaces, festivals and other platforms allows a 360° exploration of these theoretical and practical perspectives in audience design and development. The knowledge from this workshop is deepened by working with practical examples of Talents alumni films selected for the current year's Berlinale and discussing the results with the respective producers.
Talent comes with the responsibility to share, and at the Studios you are invited to give your best to receive a lot in response. In this way, the Studios form one part of the entire Summit experience. Where the six-day Summit offers a breadth of opportunity to learn new things beyond your individual expertise, hear new opinions, experience new techniques and ideas, the Studios are a microscope on your specific field of work, deepening and strengthening your overall Berlinale Talents experience.
It was very insightful to get to know distribution processes from all around the world, given that in every single territory it works in a different way, with different audience and market approaches. It was great to discuss this together through the Studio.Market Studio Participant, 2023
