To "think of your audience" from the beginning of project development is one of the advices filmmakers often hear. But how can we actually get to know those audiences before they show up in the cinema? Paul Tyler, inventor of the "Handling Ideas" method, takes inner notions of a film's future audience out of the filmmaker's head and maps them with LEGO® on the table. Tyler introduces us to a method to literally see an assumed audience from birds-eye view and learn how it feels and deals with the story. Tyler leads Talents through a practical case study, blending a journalistic approach to interviewing with the techniques used in other creative industries to visualize ideas, enable collaboration and unlock decision-making.