Imaginary Worlds: Exploring the Unknown

Imaginary Worlds: Exploring the Unknown
- Date
- Feb 8th 2015
- With
- Alex McDowell, Juan Diaz Bohorquez, Jeff Watson, Bruno Setola
These are the world’s promising untold stories waiting to be narrated. "World Building" designates an iterative and collaborative narrative practice in which the design of a world precedes the telling of a story. The richly detailed space becomes a container for narrative, producing stories that emerge from its welldesigned core and new worlds beyond the rules of the reality in which we live. This panel will discuss ways to build experiences and worlds in which stories unfold in new mindblowing ways, redefining the limits of design and narrative, moving into a landscape where art and science, design and engineering are inseparable.

Alex McDowell
Alex McDowell RDI is a narrative designer working at the intersection of design, technology and storytelling. He is the founder and creative director of Experimental Design; a Professor of Practice at the University of Southern California's School of Cinematic Arts; and Director of the USC World Building Institute. He has 30 years’ experience as a production designer and has worked with David Fincher, Steven Spielberg, Terry Gilliam, and Anthony Minghella, among others.

Juan Diaz Bohorquez
Juan Diaz Bohorquez is an awarded narrative designer, director and writer. He is the European Director of the World Building Institute and for the past 20 years he has researched and co-developed World Building as a disruptive art-science methodology and a narrative design system. Most recently he worked as designer for “Memoria”, Created the XR Ai interactive community project “The Riddler’s Garden”, and received a CNC grant in France for his XR project “Terra”. Currently he is preparing his feature film “Ride the Darkness”.

Jeff Watson
Award-winning artist and designer. He is also Assistant Professor at the University of Southern California School of Cinematic Arts, and Director at the Situation Lab (situationlab.org), a design research laboratory working at the intersections of narrative, space, and play.

Bruno Setola
Process architect at PlaySpace and head of the ‘Way of Play’ curriculum at Rotterdam University of Applied Sciences. He specialises in designing gameful and playful learning processes that engage and empower stakeholders to solve wicked problems.