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Eternal Summer: Making Art House Hot Again

20.02.2018 - Stefan Butzmühlen, Valérie Delpierre, Jan Naszewski, Carla Simón, moderated by Rebecca De Pas

Spanish director Carla Simón’s at-first-glance-unassuming Summer 1993 has caught the attention of many worldwide. Its title and stills depicting a lush, rural child’s world do not immediately unpack the depth and delicacy of this finely crafted memoir. The international festival darling swept the Best First Feature Award and a Grand Prix of the Generation Jury at the 2017 Berlinale and has gone on to be long-listed for an Oscar and sold to many countries. But how can such European art house films, especially those that fall between genres and could target both adolescent and adult audiences, be packaged for successful distribution? Simón joins the film’s producer, sales agent and German distributor to present their marketing strategy as a case study on the challenges of positioning films in today's complex cinema landscapes.



Experts

Stefan Butzmühlen


photo of Stefan Butzmühlen
Stefan Butzmühlen is a film and video artist and the founder of the German distribution company Grandfilm. As a director and author, he has shot several videos, among them the award-winning short NACH KLARA. His first feature SLEEPLESS KNIGHTS premiered at the Berlinale in 2013 and was shown at numerous international festivals. His second feature RADIANT SEA was released in Germany in 2016. He also works as a director of theatre and radio plays.


Valérie Delpierre


photo of Valérie Delpierre
Valérie Delpierre created Inicia Films in 2006, specialising in international co-productions and the development of new talents. She recently produced SUMMER 1993 by Carla Simón (GWFF Best First Feature Award at the Berlinale 2017) and LOS DESHEREDADOS by Laura Ferrés (Leica Cine Discovery Prize for Short Film at La Semaine de la Critique, Cannes 2017). She is currently developing LAS NIÑAS by Pilar Palomero and ALL FOR ONE by David Ilundain.


Jan Naszewski


photo of Jan Naszewski
Jan Naszewski owns the Warsaw-based boutique world sales company New Europe Film Sales, which sold the Icelandic film RAMS (Un Certain Regard Prize 2015 in Cannes, sold to over 50 countries), alongside many acclaimed debuts, animations and short films (10 Oscar-shortlisted titles, including 2017 winner SING and shorts by Ruben Östlund). Jan regularly acts as an expert for festivals, the European Film Academy, Creative Europe and EAVE.


Carla Simón


photo of Carla Simón
Carla Simón graduated from the Universitat Autònoma in Barcelona and the London Film School. Her short films have screened at numerous festivals. She attended Berlinale Talents in 2015 where the screenplay for her debut feature SUMMER 1993 was selected for the Script Station. The project was also chosen for the Talent Project Market in 2016, and the film premiered at the Berlinale in 2017, where it won the Generation Kplus Jury Prize and the GWFF Best First Feature Award.



Moderated by

Rebecca De Pas


photo of Rebecca De Pas

After working for the Bologna Film Archive, Rebecca De Pas joined FID Marseille’s selection committee in 2009 and co-heads the co-production platform FID Lab. She is on the Berlinale Talents selection committee and advises the Feature Expanded programme. She has been artistic director of the Journées Cinématographiques Dionysiennes and has collaborated with a number of festivals including the Venice Film Festival’s Orizzonti strand. She recently became the manager of the international training programme Ex-Oriente Film.


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