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Connected Stories: Audiences Inside Out

14.02.2016 - Gabo Arora, Jessica Brillhart, Michel Reilhac, Liz Rosenthal, Maria Laura Ruggiero, Dan Schoenbrun


Dan Schoenbrun, Maria Laura Ruggiero
As digital and connected media drive an abundance of content and ever-evolving formats and platforms, understanding and engaging your audience at an early development stage offers huge advantages to the impact of your project. Creators and producers explore how to develop a prototyping design culture to test out story ideas with users, and how audience feedback is used to help with further development and to prove traction and value.


Gabo Arora

photo of Gabo Arora
Senior Advisor to the United Nations and award-winning filmmaker. Together with filmmaker Chris Milk he produced and directed the pioneering virtual reality, 360° 3D short documentaries WAVES OF GRACE (about Ebola-stricken Liberia) and CLOUDS OVER SIDRA (about a Syrian refugee in the Jordanian Zaatari camp) for the UN.

Jessica Brillhart

photo of Jessica Brillhart
US filmmaker and VR pioneer. She is the principal filmmaker for VR at Google. In 2009, she joined Google's Creative Lab where she spearheaded numerous award winning shorts and documentaries before joining the Cardboard team in 2015. Since directing, WORLD TOUR – the first VR film made with the Jump ecosystem – Brillhart has continued travelling the world, filming and experimenting, all in an effort to better understand and help inform others about this emergent medium.

Michel Reilhac

photo of Michel Reilhac
Independent, interactive filmmaker, story architect and a pioneer in Virtual Reality filming. His latest VR film VIENS! premiered at Sundance 2016. He is also Head of Studies for the Venice Biennale College, and Head of the Cross Media College at Scuola Holden in Torino, Italy. From 2002-2012, he was Head of Film Acquisitions at Arte France and executive director of Arte France Cinema. In 2012, in recognition for his work at Arte, Michel was named Man of the Year in film by the French trade magazine Le Film Français. For Canal+, he directed TO BE A MAN in 1999, and in 2000 directed KENYA ISLANDS for ARTE. He produced CRY WOMAN, which was in Un Certain Regard of the Cannes Film Festival in 2002, and THE GOOD OLD NAUGHTY DAYS (which he directed) was presented in the Directors‘ Fortnight in 2002.

Liz Rosenthal

photo of Liz Rosenthal
An expert in interactive, VR and cross-platform storytelling and business models, Liz Rosenthal is the founder and CEO of Power to the Pixel, a leading innovation company based in London. Power to the Pixel advises organisations on innovation strategies, development labs, markets and programmes and helps creators and businesses to develop and finance stories that engage connected audiences.

Maria Laura Ruggiero

photo of Maria Laura Ruggiero
Filmmaker and transmedia storyteller from Buenos Aires. She is the co-creator of the award-winning documentary SURFING FAVELA, showrunner of the animated series MARTIAN & PULPET, co-writer and transmedia producer of the creative documentary DURAZNO and a crowdfunding pioneer in Latin America, creating one of the first transmedia and sustainable film projects of the region. She has also taught workshops at Talents Guadalajara, Red Mex, Doc Alliance, Hacks/Hackers, Media Party, UNTREF, TalentDoc Bolivia, TEDx and as a transmedia speaker all around Latin America. She also teaches Multiplatform Narrative at Cuba’s International Film School in San Antonio de los Baños.

Dan Schoenbrun

photo of Dan Schoenbrun
Senior Film Outreach Lead at Kickstarter, where he’s helped filmmakers raise over $10m for new projects. Previously, Dan served as the Associate Director of Programming at IFP, and as the Associate Editor of FILMMAKER Magazine. He’s spoken about filmmaking at festivals around the world, including Cannes, Sundance, SXSW, Tribeca, and the New York Film Festival. Recently, Dan spearheaded and produced COLLECTIVE:SUBCONSCIOUS, a collaborative feature in which five of NYC’s most acclaimed filmmakers adapted each other’s dreams for the screen. The film will become the first ever omnibus to premiere in Competition at SXSW in 2016.