14.02.2016 - Gabo Arora, Jessica Brillhart, Michel Reilhac, Liz Rosenthal, Maria Laura Ruggiero, Dan Schoenbrun
CONNECTED STORIES I: PROTOYPING, PARTICIPATION, PERSONALISATION
Dan Schoenbrun, Maria Laura Ruggiero
As digital and connected media drive an abundance of content and ever-evolving formats and platforms, understanding and engaging your audience at an early development stage offers huge advantages to the impact of your project. Creators and producers explore how to develop a prototyping design culture to test out story ideas with users, and how audience feedback is used to help with further development and to prove traction and value.