Log in

Imaginary Worlds: Exploring the Unknown

08.02.2015 - Juan Diaz Bohorquez, Alex McDowell, Bruno Setola, Jeff Watson

These are the world’s promising untold stories waiting to be narrated. "World Building" designates an iterative and collaborative narrative practice in which the design of a world precedes the telling of a story. The richly detailed space becomes a container for narrative, producing stories that emerge from its welldesigned core and new worlds beyond the rules of the reality in which we live. This panel will discuss ways to build experiences and worlds in which stories unfold in new mindblowing ways, redefining the limits of design and narrative, moving into a landscape where art and science, design and engineering are inseparable.


Juan Diaz Bohorquez

photo of Juan Diaz Bohorquez
Juan DiazB is a director, writer and narrative designer. He is the European Director of the World Building Institute, a research unit at the University of Southern California focusing on the future of narrative media. He is the creative director of Kosmology, a creative studio that develops multi-platform projects including TORPOR, a reflection on lifestyle and environmental degradation, and the award-winning music, dance, film and transmedia project WE ARE THE HEAT.

Alex McDowell

photo of Alex McDowell
Alex McDowell RDI is a narrative designer working at the intersection of design, technology and storytelling. He is the founder and creative director of Experimental Design; a Professor of Practice at the University of Southern California's School of Cinematic Arts; and Director of the USC World Building Institute. He has 30 years’ experience as a production designer and has worked with David Fincher, Steven Spielberg, Terry Gilliam, and Anthony Minghella, among others.

Bruno Setola

photo of Bruno Setola
Process architect at PlaySpace and head of the ‘Way of Play’ curriculum at Rotterdam University of Applied Sciences. He specialises in designing gameful and playful learning processes that engage and empower stakeholders to solve wicked problems.

Jeff Watson

photo of Jeff Watson
Award-winning artist and designer. He is also Assistant Professor at the University of Southern California School of Cinematic Arts, and Director at the Situation Lab (situationlab.org), a design research laboratory working at the intersections of narrative, space, and play.