12.02.2015 - Christoph Gröner, Bong Joon-Ho, Lorna Tee
Film is truly a universal language and medium, but that is not to say that there are not daunting obstacles to overcome when bringing films from their local birthplaces to international audiences. The films of a specific region often convey elements of the local or regional context: its cultural heritage, its social and political preoccupations, its genres and traditions and its ways of communicating and telling stories. Bong Joon-Ho, South Korean director of THE HOST and celebrated lately for his first English language film SNOWPIERCER, and renowned Asian producer Lorna Tee (POSTCARDS FROM THE ZOO) bring their rich experiences in making films that are successful for both local and international markets to this discussion. When developing stories intended to cross the cultural divide, what must be considered at the script level, when choosing production partners, cast and crew and when designing a distribution and marketing strategy?