"Nymphomaniac": How To Sell Uneasy Films

12.02.2014 - Ben Gibson, Louise Vesth

    Strategic branding is not just the stuff of stars – films by auteurs are also hyped and create a buzz by defining their aesthetic and targeting specific audiences. Producers and marketing teams create campaigns around directors by releasing stories and building exposure much before the forthcoming film hits festivals or theatres. Lars von Trier‘s producer Louise Vesth discusses Nymphomaniac as a case study of how the team mobilized the dissemination of the trailer and planned the release of the film by building up audience anticipation.


    Ben Gibson

    photo of Ben Gibson
    Ben Gibson is the director of the DFFB film school in Berlin. He was previously director of degree programmes at the Australian Film, Television and Radio School and a visiting professor at Goldsmiths. From 2001 to 2014, he was director of the London Film School. He is a former independent producer and was head of production at the British Film Institute from 1988 to 1998. Before that he was a distributor, exhibitor, theatre director, film critic and journalist.

    Louise Vesth

    photo of Louise Vesth
    Danish producer, who worked for Jutlandia Film and since 2001 for Zentropa. Her producing credits include Lars von Trier's MELANCHOLIA and NYMPHOMANIAC, but also Christian E. Christiansen's Oscar nominated short film AT NIGHT and Nikolaj Arcel's A ROYAL AFFAIR, which was nominated for an Oscar and won two Silver Bears for Best Screenplay and Best Actor at the Berlinale 2012.