12.02.2014 - Louise Vesth, moderated by Ben Gibson
Strategic branding is not just the stuff of stars – films by auteurs are also hyped and create a buzz by defining their aesthetic and targeting specific audiences. Producers and marketing teams create campaigns around directors by releasing stories and building exposure much before the forthcoming film hits festivals or theatres. Lars von Trier‘s producer Louise Vesth discusses Nymphomaniac as a case study of how the team mobilized the dissemination of the trailer and planned the release of the film by building up audience anticipation.
Ben Gibson is the Director of the German Film and Television Academy Berlin (DFFB). He was previously Director of Degree Programmes at the Australian Film, Television and Radio School and Visiting Professor at Goldsmiths, University of London. From 2001 to 2014, he was Director of the London Film School. He is a former independent producer and was Head of Production at the British Film Institute from 1988 to 1998. He has produced films by Terence Davies, Derek Jarman and others. Before that he was a distributor, exhibitor, theatre director, film critic and journalist.