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"Nymphomaniac": How To Sell Uneasy Films

12.02.2014 - Louise Vesth, moderated by Ben Gibson

Strategic branding is not just the stuff of stars – films by auteurs are also hyped and create a buzz by defining their aesthetic and targeting specific audiences. Producers and marketing teams create campaigns around directors by releasing stories and building exposure much before the forthcoming film hits festivals or theatres. Lars von Trier‘s producer Louise Vesth discusses Nymphomaniac as a case study of how the team mobilized the dissemination of the trailer and planned the release of the film by building up audience anticipation.



Experts

Louise Vesth


photo of Louise Vesth
Danish producer, who worked for Jutlandia Film and since 2001 for Zentropa. Her producing credits include Lars von Trier's MELANCHOLIA and NYMPHOMANIAC, but also Christian E. Christiansen's Oscar nominated short film AT NIGHT and Nikolaj Arcel's A ROYAL AFFAIR, which was nominated for an Oscar and won two Silver Bears for Best Screenplay and Best Actor at the Berlinale 2012.



Moderated by

Ben Gibson


photo of Ben Gibson

Ben Gibson is the Director of the German Film and Television Academy Berlin (DFFB). He was previously Director of Degree Programmes at the Australian Film, Television and Radio School and Visiting Professor at Goldsmiths, University of London. From 2001 to 2014, he was Director of the London Film School. He is a former independent producer and was Head of Production at the British Film Institute from 1988 to 1998. He has produced films by Terence Davies, Derek Jarman and others. Before that he was a distributor, exhibitor, theatre director, film critic and journalist.


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