The Indie Filmmakers’ Guide To Cross Media I

09.02.2014 - Michel Reilhac, Liz Rosenthal, Mahyad Tousi

    Until recently, storytellers were limited to the distribution formats of TV, cinema, theatre and print. When developing stories, product and format came first, user experience and audience came second. Today, audience expectation is rapidly evolving. As audiences shift effortlessly between one new platform and device to the next, they are also more actively engaged in the stories that interest them – demanding experiences that are social, interactive and adaptable to the media spaces they inhabit. With this exciting but often daunting new palette of tools, how can we design crossmedia experiences that remain relevant and accessible in this connected world? Michel Reilhac and Mahyad Tousi, two leading figures in innovative approaches to story design, will share their approach to developing stories without boundaries.


    Michel Reilhac

    photo of Michel Reilhac
    Independent, interactive filmmaker, story architect and a pioneer in Virtual Reality filming. His latest VR film VIENS! premiered at Sundance 2016. He is also Head of Studies for the Venice Biennale College, and Head of the Cross Media College at Scuola Holden in Torino, Italy. From 2002-2012, he was Head of Film Acquisitions at Arte France and executive director of Arte France Cinema. In 2012, in recognition for his work at Arte, Michel was named Man of the Year in film by the French trade magazine Le Film Français. For Canal+, he directed TO BE A MAN in 1999, and in 2000 directed KENYA ISLANDS for ARTE. He produced CRY WOMAN, which was in Un Certain Regard of the Cannes Film Festival in 2002, and THE GOOD OLD NAUGHTY DAYS (which he directed) was presented in the Directors‘ Fortnight in 2002.

    Liz Rosenthal

    photo of Liz Rosenthal
    An expert in interactive, VR and cross-platform storytelling and business models, Liz Rosenthal is the founder and CEO of Power to the Pixel, a leading innovation company based in London. Power to the Pixel advises organisations on innovation strategies, development labs, markets and programmes and helps creators and businesses to develop and finance stories that engage connected audiences.

    Mahyad Tousi

    photo of Mahyad Tousi
    Leads business and creative strategy for BoomGen Studios and has worked in 40 countries across five continents in a variety of roles and formats. His resume includes Hollywood blockbusters, independent movies, serialized television programming, fine-art videos, interactive comic books, and conflict zone documentaries. A frequent speaker on “sustainable storytelling”, and the convergence of mass-entertainment, education, and interactive media, he now exclusively works as an architect of stories and a designer of audience engagement campaigns.