09.02.2014 - Michel Reilhac, Liz Rosenthal, Mahyad Tousi
Until recently, storytellers were limited to the distribution formats of TV, cinema, theatre and print. When developing stories, product and format came first, user experience and audience came second. Today, audience expectation is rapidly evolving. As audiences shift effortlessly between one new platform and device to the next, they are also more actively engaged in the stories that interest them – demanding experiences that are social, interactive and adaptable to the media spaces they inhabit. With this exciting but often daunting new palette of tools, how can we design crossmedia experiences that remain relevant and accessible in this connected world? Michel Reilhac and Mahyad Tousi, two leading figures in innovative approaches to story design, will share their approach to developing stories without boundaries.