09.02.2014 - Michel Reilhac, Mahyad Tousi, moderated by Liz Rosenthal
Until recently, storytellers were limited to the distribution formats of TV, cinema, theatre and print. When developing stories, product and format came first, user experience and audience came second. Today, audience expectation is rapidly evolving. As audiences shift effortlessly between one new platform and device to the next, they are also more actively engaged in the stories that interest them – demanding experiences that are social, interactive and adaptable to the media spaces they inhabit. With this exciting but often daunting new palette of tools, how can we design crossmedia experiences that remain relevant and accessible in this connected world? Michel Reilhac and Mahyad Tousi, two leading figures in innovative approaches to story design, will share their approach to developing stories without boundaries.
An expert in interactive, VR and cross-platform storytelling and business models, Liz Rosenthal is the founder and CEO of the leading innovation company Power to the Pixel, based in London. Power to the Pixel advises organisations on innovation strategies, development labs, markets and programmes and helps creators and businesses to ideate and finance stories that engage connected audiences.