Launching Films: Publicity and Film Critique

14.02.2013 - Peter Cowie, Sylvia Müller, Gordon Spragg

    The influential work of the film publicist can seem a bit arcane within the system of film promotion and press. What is the relationship between publicists, filmmakers and film critics? What do publicists do to launch a film during its rounds in the festival circuit or in theatrical distribution? This panel addresses their role and how filmmakers can familiarize themselves with the ins-and-outs of publicity to push and market their films.


    Peter Cowie

    photo of Peter Cowie
    A film historian and former International Publishing Director of Variety magazine, Peter Cowie has written more than 30 books on major figures and eras of world cinema, including Bergman, Welles, Coppola and Kurosawa. He published and edited the annual International Film Guide for 40 years, and has contributed numerous commentaries to Criterion’s DVD collection. He has been a consultant to Berlinale Talents since the programme’s inception in 2003.

    Sylvia Müller

    photo of Sylvia Müller
    Director of the Berlin-based film PR and marketing company MM Filmpresse, designing media strategies and marketing concepts for award-winning films such as Claudia Llosa's THE MILD OF SORROW or Ulrich Seidl's PARADISE trilogy. She was formerly head press manager at the Filmfest Oldenburg and head of PR and marketing at the distribution company Neue Visionen.

    Gordon Spragg

    photo of Gordon Spragg
    PR and marketing specialist and publicist. He is founder of Berlin-based PR company Wolf Consultants and a former head of marketing and publicity at Celluloid Dreams. His clients include international distributors and production companies.