14.02.2013 - Sylvia Müller, Gordon Spragg, moderated by Peter Cowie
The influential work of the film publicist can seem a bit arcane within the system of film promotion and press. What is the relationship between publicists, filmmakers and film critics? What do publicists do to launch a film during its rounds in the festival circuit or in theatrical distribution? This panel addresses their role and how filmmakers can familiarize themselves with the ins-and-outs of publicity to push and market their films.
A film historian and former International Publishing Director of Variety magazine, Peter Cowie has written more than 30 books on major figures and eras of world cinema, including Bergman, Welles, Coppola and Kurosawa. He published and edited the annual International Film Guide for 40 years, and has contributed numerous commentaries to Criterion’s DVD collection. He has been a consultant to Berlinale Talents since the programme’s inception in 2003.