14.02.2016 - Gabo Arora, Jessica Brillhart, Michel Reilhac, Maria Laura Ruggiero, Dan Schoenbrun, moderated by Liz Rosenthal
CONNECTED STORIES I: PROTOYPING, PARTICIPATION, PERSONALISATION
Dan Schoenbrun, Maria Laura Ruggiero
As digital and connected media drive an abundance of content and ever-evolving formats and platforms, understanding and engaging your audience at an early development stage offers huge advantages to the impact of your project. Creators and producers explore how to develop a prototyping design culture to test out story ideas with users, and how audience feedback is used to help with further development and to prove traction and value.
An expert in interactive, VR and cross-platform storytelling and business models, Liz Rosenthal is the founder and CEO of the leading innovation company Power to the Pixel, based in London. Power to the Pixel advises organisations on innovation strategies, development labs, markets and programmes and helps creators and businesses to ideate and finance stories that engage connected audiences.